Wireless AP base station for ESL electronic shelf labels – Wi-Fi, Bluetooth, PoE
Code: ZKNG006Related products
Product detailed description
ESL · Base station
Base station for controlling and updating electronic shelf labels
A base station (Wireless AP) for controlling and updating the content of electronic shelf labels. 48 V PoE power, Wi-Fi and Bluetooth, with the whole system managed from one place.
PoE 48 VWi-Fi + BluetoothEU cloud or own server2-year warranty

Why the ESL base station
The heart of the Proficenovky electronic shelf label system.
Managed from one place
The whole system is controlled from one place with several user levels. Prices can also be changed with a handheld scanner.
Cloud or own server
Run the system on your own hardware (private server) or in a public cloud hosted in the EU, specifically in Germany.
For ESL integrators
Integration with existing sales systems ensures the price at the checkout and on the label always match.
Why switch from paper labels to electronic ones
Good to know
What you need to run it
Besides the base station you need electronic shelf labels and a Proficenovky software licence. Both are listed under related products.
Power and connectivity
The station is powered by 48 V PoE and communicates via Wi-Fi, 5G and Bluetooth.
Partner program
For ESL integrators and resellers
Do you deploy electronic shelf labels for your customers or want to connect them to a POS or warehouse system? We help with solution design, licensing and integration.
✓ technical support and integration documentation✓ warranty, service and spare parts in the Czech Republic✓ wholesale prices for partners✓ device demos in our showroom in Brno
Technical specifications
Specifications are subject to change without notice. Images are for illustration only.

ESL Satomar electronic shelf labels (ProfiCenovky) replace paper price tags with e-ink displays updated wirelessly from a central system. Prices across the whole store change in moments – no printing, no manual relabelling – and the shelf price always matches the checkout.
They also work great as identification and information labels in offices, hospitals, warehouses and canteens.
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Why ESL Satomar
A complete electronic shelf label system from a single supplier – labels, base stations, cloud software and mounting accessories. We help with design, installation and integration into your POS or stock system.

Technology in every label
- ✓Bluetooth 5.0 for fast, reliable communication
- ✓Integrated NFC for pairing and mobile operation
- ✓Programmable RGB LED
- ✓Long battery life
- ✓Ultra-fast content updates
- ✓Multi-colour e-ink display

All information in one place
Display sizes from 1.5" to 13.3" cover everything from a small shelf-edge price tag to a large information label with a photo, QR code or allergen list.

Cloud architecture

Standardised and personalised solutions
- ✓Hosted on reliable Satomar servers
- ✓Easy integration for developers (API)
- ✓Simple to use for everyone
- ✓Custom logo and templates
- ✓Fast system response
- ✓Full technical support

ESL Satomar label series
We offer several label series differing in size, design and display colours (black & white, with red or yellow):

What is an electronic shelf label?
An electronic shelf label (ESL, digital price tag) is a small display using e-ink – electronic paper that only consumes power when the image changes. A label therefore lasts for years on one battery and stays readable even at sharp angles.
Each label is linked to a product in the cloud system and updates wirelessly. The system can also switch screens automatically on a schedule – daily, weekly or monthly – and show a QR code, promotional price or allergen list.
- ✓Wide choice of sizes
- ✓Display colour combinations by series
- ✓LED indicator with configurable function (e.g. red = restock)
- ✓Integrated NFC in every label
- ✓Bluetooth 5.0 communication



Tailored solutions for every business



Accessories for every environment
A wide range of holders, clips, rails and stands for shelves, fridges, baskets and counters.






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